Kayla Ayad Hairstylist Website
Time-saving booking experience at your fingertips.
Timeline
June 2025
Tools Used
Figma
Figma Make
Adobe Creative Suite
Disciplines
UX Research
UI/UX Design
Prototyping
User Journey Mapping
See it in Action
🧾 Overview
Pain Points
No professional website or booking link
Hard for new clients to trust or verify her work
No single place to view her services or get in touch
🚪Opportunity
🔎 Research Process
Competitive Research
Looked at other hairstylist portfolios to gather layout and feature inspiration
Client Interview
Talked with Kayla about what she wanted the site to feel like and do
User Persona
👩 Persona 1: Jessica
Age: 31
Occupation: Marketing Manager
Goals:
Find a trustworthy stylist for regular haircuts and color
Book appointments quickly between work hours
View stylist’s past work before committing
Frustrations:
Hates calling/texting to book
Finds Instagram-only portfolios unreliable
Wants someone who feels professional and warm
Why she uses the site:
She Googled “hairstylist near me,” found Kayla’s clean site, liked the aesthetic, saw real photos of Kayla and her work, and booked immediately through the online button.
👩🦱 Persona 2: Maya
Age: 24
Occupation: Grad Student / Barista
Goals:
Try a new haircut or style for an upcoming event
Support local, woman-owned businesses
Browse casually before making a decision
Frustrations:
Gets overwhelmed by busy websites
Doesn’t trust booking through Instagram DMs
Needs to feel a personal connection before booking
Why she uses the site:
She was referred by a friend, wanted to get a vibe of Kayla, and appreciated the warm tone and photo of her on the homepage. The clean layout made her feel calm, and the simple design gave her the confidence to book.
🛣️ User Journey (Simplified)
Created journey maps to identify pain points in traditional bakery app navigation and highlight the need for seamless ordering, digital wallet integration, and accessible options for busy schedules.
🎨 Moodboard
Low-Fidelity
Drafted initial wireframes to structure the app layout and test basic navigation.
Mid-Fidelity
Drafted initial wireframes to structure the app layout and test basic navigation.
High-Fidelity
✨ Final Thoughts
The final product gave Kayla a polished, confident online presence that felt aligned with her work and helped her stand out in a saturated market. The site is simple, functional, and elegant—just like her brand.
